Marketing & Branding

Marketing is an operational discipline. It needs evidence about the market, a message that survives repetition, a brand applied consistently everywhere, a calendar with an owner, and a website search engines can read. We build all five at a scale an SME can sustain.

Competitor Analysis

A structured review of the firms you lose work to: their offer, pricing posture, positioning, channels, search visibility and the claims they make. You see plainly where you are differentiated and where you are simply cheaper.

SWOT and Market Analysis

Strengths, weaknesses, opportunities and threats assessed with your team and tested against outside evidence, then reduced to a short list of strategic priorities for the year.

Brand Redesign and Refresh

Identity work where the current brand no longer fits the business — naming treatment, logo application, typography, colour and imagery, delivered as a usable system rather than a single logo file.

Brand Consistency Across Channels

One set of guidelines applied everywhere: website, social profiles, decks, quotations, invoices, email signatures, uniforms, signage and packaging — with templates so consistency survives after we leave.

Marketing Calendar Planning

A twelve-month calendar with themes, channels, cadence and a named owner for each row, sized to the people you actually have rather than the team you wish you had.

Positioning and Messaging

The claim you lead with, the proof behind it, and the language your team uses in a first meeting — written once, then reused across every channel.

Website Design and Build

A site structured around the services you sell and the questions buyers ask, built to load quickly, read well on a phone and convert enquiries.

SEO — On-Page and Technical

Keyword research grounded in commercial intent, page structure, metadata, internal linking, page speed and indexation, plus a content plan that keeps earning visibility.

Social Media Management

Ongoing management of your Instagram and Facebook pages on a monthly retainer — content planning, post production, scheduling, captions and community replies, kept on brand month after month.

Analysis Before Design.

A worked SWOT keeps the brand and calendar decisions honest. Below is the structure we use in the workshop.

Social Media Management, Handled.

Most SME social accounts fail from inconsistency rather than bad ideas. We take the Instagram and Facebook pages off your desk and run them to a monthly plan, in your brand voice.